Job Description
ADOLESCENT GIRLS INITIATIVE FOR LEARNING AND EMPOWERMENT (AGILE) PROJECT
REQUEST FOR EXPRESSIONS OF INTEREST FOR SELECTION OF A CONSULTING FIRM FOR NATIONAL COMMUNICATION CAMPAIGN PHASE III
The Federal Government of Nigeria (FGN) has received financing from the World Bank for the Adolescent Girls Initiative for Learning and Empowerment (AGILE) Project.
The Project Development Objective is to improve secondary education opportunities for adolescent girls in targeted areas in the implementing states.
The AGILE Project intends to engage the services of a reputable communication firm to assist in the implementation of Phase III of the National Communication Campaign in order to achieve and economy and efficiency, fit-for- purpose and transparency-during the procurement process.
Objective: to engage a reputable media firm to work under the guidance of the National Project Coordinator to assist the Project to implement Phase III of the National Communication Campaign taking cues from the Communication Framework for a period of two (2) years.
Scope of Work: The communication firm will be expected to work with the NPCU in implementing the Phase III campaign to propagate the benefits of educating the Girl-child, using various media, platforms, brands, personalities, etc. The selected Consultant will be required to perform tasks that include but not limited to the following:
A. Content Development:
1. Madubi Website Development: Creation of content for regular upload on the Madubi campaign website and social media outlets: feature stories, interviews (success stories), documentaries, etc.
2. National Media Dialogue: Organize and conduct quarterly sensitization workshops for media personalities and social media influencers to get their support for the Madubi campaign/AGILE Project.
3. High-Level Dialogue: Organize annual high-level dialogue with relevant stakeholders to raise awareness on girl child education and receive their commitments.
4. Television Drama Series: Development, Production, and dissemination of a drama series on the benefits of girl child education in the country. The Drama series will be aired in Hausa, Igbo, and Yoruba on TV stations with National reach. It will be converted into shorter formats for dissemination on AGILE Social media handles and commercial social media platforms.
5. Radio Drama series: Production of a radio drama series on the essence of girl child education in English and pidgin languages as well as the major national languages (Hausa, Igbo, and Yoruba). The series will be converted to podcasts for streaming on the Project’s Social media handles and website.
6. National Education Summits: Organize and conduct annual National summits on Girl child education whereby open dialogues are held with relevant stakeholders on the importance of girl child education.
7. Event Partnership: Leverage commemorative events like the International Day of the Girl Child to lobby for policy dialogue regarding Girl child education in the country.
8. Phone-in Programmes: Leverage existing education-related programmes on Radio and Television stations with large following whereby people can call in to air their views on Girl-Child education and empowerment.
9. National Debate Competitions: Organize and conduct annual national debate/quiz competitions on girls’ education and empowerment.
10. National Sports Competitions: Organise annual sports competitions for AGILE benefitting schools.
11. Leverage relevant platforms to lobby government for more enabling policies on Girl child education and empowerment.
B. BRANDING
12. Influencer engagement: Engage 4 celebrity ambassadors to influence the Madubi brand; 10 tier 1 and 2 influencers and 20 Nano influencers to act as AGILE ambassadors.
13. OOH Advertising: Develop and deploy digital billboards in at least 20 locations; wall drapes, and static gantries in at least 10 locations; digital retail screens in at least 10 locations, Transit ads on buses, tricycles, and taxis in at least 10 locations.
C. MEDIA BUY-IN
14. TV broadcast: Procure 4 slots of 30mins broadcast time for National debate, 10 slots of 30secs slots for TV adverts, and 20 mins slots for the Madubi Drama series;
15. Radio broadcast: Procure 30secs Jingle slots, 30secs ad slots for influencers (traditional and religious), and the theme song and 10-20mins for the radio drama series;
16. Social Media campaign: Implement social media ads that include, Facebook, Instagram, Twitter and YouTube, and Google ads and pop-ups.
17. Including any other activity that may arise during the course of the assignment.
Method of Application/Submission of EOIS:
Interested Consultants should submit Expression of Interest detailing the following information as basis for pre- qualification:
Profile of firm/consortium including ownership structure and role of each corporate entity with full contact details of each firm;
- Proof of valid registration (i.e. certificate of incorporation with CAC) in the last 5-10 years plus;
- Evidence of successful delivery of at least two similar assignments within the last 5 years plus Pencom, NSITF, etc. • Evidence of designing and implementing comprehensive communication and Behavioural Change Campaigns.
- Track record/experience of successful delivery/completion of at least two similar communication assignments within the last 5 years
- Multilateral experience (World Bank, AfDB, DfID etc.) in similar field of assignment particularly in West African region with similarity in size, complexity, technology, operational context, and economic and social settings of the Cient country.
- Proven evidence of tax clearance certificate (TCC) for the past three (3) years 2021,2022 and 2023 to expire in December 2023
- Copies of unabridged financial reports for the last 3years
The attention of interested Consultants is drawn to Annex iv of the Procurement Regulations for IPF Borrowers dated July 2016 and revised November 2017, revised August 2018 and 2020.
Consultants may associate with other firms in the form of a joint venture or a sub consultancy to enhance their qualifications. The Consultant will be selected in accordance with the Quality and Cost Based Selection (QCBS) Method set out in the Procurement Regulations for IPF Borrowers dated July 2016 and revised November 2017, revised August 2018 and 2020, available on www.worldbank.org/procure.
Further information can be obtained at the address below during office hours 9.00 am to 4.00 pm, Monday through Friday (except public holidays) on Phone No. +234-09050153632, E-mail: agilefme.npcu@gmail.com and Phone No. +234-8034791858; E-mail: ubatanko@yahoo.com Expressions of Interest shall be in English including three years unabridged financial report and must be submitted in four (4) hard copies (One original and three copies plus one Flash drive/CD Rom), in a sealed envelope clearly marked “Expressions of Interest for AGILE National Communication Campaign Phase III”
Expressions of interest must be delivered to the address below in person or by courier mail, not later than 3:00pm on Tuesday, February 6, 2024.
The National Project Coordinator,
Adolescent Girls Initiative for Learning and Empowerment (AGILE) Project, Federal Ministry of Education Annex,
Ground Floor,
Plot 245, Samuel Adesujo Ademelegun street, Central Business District,
Abuja, Nigeria.
Attention: Muktar Uba
+234-8034791858
Only short-listed Consultants will be contacted.